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Tag Archives: Value Proposition
Marketing is Product First, Marketing Second
How many times do we see advertising that make us want to watch them again and again, that draws out a chuckle from us, or become discussion points at the water cooler? Quite frequently. And how often do you come … Continue reading
Posted in Advertising, Brand, Marketing
Tagged Advertising, Brand, Competitive advantage, innovation, Marketing, Product, Value Proposition
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The Envy Of Every Advertiser
It is said that the biggest enemy of a brand is the Brand Manager. The dream of every advertiser – brand and agency alike – is to create that everlasting legacy of the most memorable campaign that people will remember … Continue reading
Posted in Advertising, Brand, Marketing
Tagged Advertising, Agency, Brand, innovation, Marketing, Value Proposition
2 Comments
Is Jugaad Killing Innovation and Quality In Your Organisation?
During the superstorm Sandy in October 2012, a young lifeguard Dylan Smith rescued a dozen people in the Queens neighbourhood of New York by paddling from porch to porch with his surfboard, moving the helpless from imperiled spots amid swirling … Continue reading
Posted in Management, Marketing
Tagged Competitive advantage, Efficiency, innovation, Jugaad, Lessons, Marketing, Quality, Value Proposition
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It’s Mindset Driving Practices in CRM
The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic – Peter Drucker The buzz these days is about using Big Data in selling and marketing. Fair enough. With growing technology and … Continue reading
Posted in Marketing
Tagged Analytics, Big Data, Brand, Consumer, CRM, Insight, Loyalty, Marketing, Relationship Management, Segmentation, Value Proposition
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Marketing & Social Responsibility
The Delhi gang rape case and the ensuing debate have raised a hue and cry about how Indian movies are responsible for creating and corrupting a generation of testosterone-powered beasts. I think it is foolish, to say the least, to … Continue reading
Posted in Advertising, Brand, Marketing
Tagged Advertising, Brand, Community, Consumer, Marketing, Social responsibility, Value Proposition
2 Comments
Sachin Tendulkar & The Marketer’s Dilemma
So, the biggest sporting icon India has seen, Sachin Tendulkar retires amidst paroxysms of debate, general chest-beating and expected showering of well-deserved encomiums. Being one of the most visible faces on television as brand ambassador for more than 15 brands, … Continue reading
Posted in Advertising, Brand, Marketing
Tagged Advertising, Bollywood, Celebrities, Consumer, Marketing, Value Proposition
1 Comment
Your 10-point way to evaluate agency creative
It amazes me that almost every marketing company has its recommended format for writing out great creative briefs, but none teaches its brand managers how to evaluate their agency’s work and give feedback at the time the creative outputs is … Continue reading
Posted in Advertising, Brand, Marketing
Tagged Advertising, Agency, Brand, Brief, Client, Creative, Lessons, Marketing, Value Proposition
1 Comment
Price is the Enemy of Profit
The other day my Twitter friend Nimesh Shah (@Sarcatrist) and I had an interesting debate, as much as 140 characters per tweet would allow, about Facebook. The question: Will FB lose members if it starts charging money for membership? Therefore, … Continue reading
