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Tag Archives: Twitter
Following The Youth Spirit
As news and views about Lance Armstrong’s doping confession came in a few weeks ago, I noted a different revelation unfolding on social media. Unlike many other athletes similarly caught out in the past, there was no all-round, unanimous castigation … Continue reading
Posted in Advertising, Brand, Marketing
Tagged Advertising, Brand, Community, Consumer, Marketing, Social media, Twitter, Youth
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Of Marketing and the Killing of Social Reforms
It is common knowledge in marketing that if you give people what they need you will create a successful product. The corollary is that most successful products will replace something else that was previously thought to be useful. Or, at … Continue reading
Posted in Marketing
Tagged Corporate Social Responsibility, CSR, Marketing, Social, Social media, Twitter
9 Comments
Marketing Lessons from Twitter Truths
It’s been almost a year since I started tweeting on a regular basis. As of today, I follow a little more than a hundred tweeps and am followed by 425 or so. I’ve had a ball these last eleven months … Continue reading
What are you doing here?
They are on Twitter because they have a view to share about things they care about. And they want to know what others think and do about things they care about. They’re on Facebook because it connects them to friends … Continue reading
Posted in Brand
Tagged Brand, Community, Facebook, Marketing, Social media, Twitter, YouTube
2 Comments
