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Tag Archives: Social media
#BrandXSucks for @Dude_with_lots_of_followers
Is There a Case for Social Responsibility of Social Influencers? Saw a rather unsavoury incident on Twitter last week. Someone with 30,000+ followers – a person popular for his witty tweets – had a problem with his mobile service provider … Continue reading
Posted in Brand, Marketing, Social
Tagged Advertising, Brand, Community, Marketing, Social media, Twitter
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How Ancient Human Habits Have Endured In Online Trends
I am often asked by my team members about how to visualize the future of online media, and therefore strategize better for digital marketing. This has a direct linkage to resource allocation and prioritisation in marketing planning. To be honest, … Continue reading
Posted in Advertising, Marketing
Tagged Advertising, Community, Consumer, Marketing, Social media, Video, YouTube
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Following The Youth Spirit
As news and views about Lance Armstrong’s doping confession came in a few weeks ago, I noted a different revelation unfolding on social media. Unlike many other athletes similarly caught out in the past, there was no all-round, unanimous castigation … Continue reading
Posted in Advertising, Brand, Marketing
Tagged Advertising, Brand, Community, Consumer, Marketing, Social media, Twitter, Youth
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Facebook Commerce, Killer of Facebook Community
I read with interest a report on Facebook in UK looking to grow online sales via brand pages. (see link at the bottom of this post) As I have maintained previously, unless consumer segments and their needs have changed drastically, … Continue reading
Of Marketing and the Killing of Social Reforms
It is common knowledge in marketing that if you give people what they need you will create a successful product. The corollary is that most successful products will replace something else that was previously thought to be useful. Or, at … Continue reading
Posted in Marketing
Tagged Corporate Social Responsibility, CSR, Marketing, Social, Social media, Twitter
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A Brand New World – The New Question
We like to milk it! When change happens, when new things start happening in the market, what do we do? Most often we think, “How can we get a piece of that action? How can I use that opportunity to … Continue reading
Posted in Brand, Management, Marketing
Tagged Advertising, Brand, Digital, Facebook, Marketing, Online, Social media
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I think I have Viral!
Today’s Share Your Thoughts session at office saw a lively discussion on what is commonly referred to as “Viral Marketing”. Opinions and examples flew thick and fast, and at the end we all agreed that it’s a good, but rare … Continue reading
Marketing Lessons from Twitter Truths
It’s been almost a year since I started tweeting on a regular basis. As of today, I follow a little more than a hundred tweeps and am followed by 425 or so. I’ve had a ball these last eleven months … Continue reading
