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Tag Archives: Segmentation
It’s Mindset Driving Practices in CRM
The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic – Peter Drucker The buzz these days is about using Big Data in selling and marketing. Fair enough. With growing technology and … Continue reading
Posted in Marketing
Tagged Analytics, Big Data, Brand, Consumer, CRM, Insight, Loyalty, Marketing, Relationship Management, Segmentation, Value Proposition
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Marketing the Most Amazing Restaurant in Delhi
Last weekend I had the opportunity to visit a most amazing restaurant. No, it wasn’t a swanky, latest in thing on the Delhi rich kids circuit. Nor was it a new must-go-to place in any of the 5-star hotels. It … Continue reading
