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Tag Archives: Promotion
Bring Back Joy In Promoting Sporting Events
I’m a bit flummoxed by promotional spots on TV for sporting events these days. If you watch the TV promotions for IPL or for, say an India-Australia or India-Pakistan cricket series, you’ll know what I mean. Star players are portrayed … Continue reading
Posted in Advertising, Brand, Marketing
Tagged Advertising, Brand, Marketing, Promotion, Sports, TV
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Have We Learned Slowdown Marketing?
The last decade-and-a-half have seen boom time for most product categories, and a number of companies rode the wave exceedingly well – telecom, mobile phones, durables, infrastructure, packaged goods, you name it. When consumers felt ebullient about their own future … Continue reading
