Tag Archives: media

Why Online Spends Won’t Grow Fast Enough & How to make it – Part 2 of 2

Posted on January 4, 2013 by Lkgupta

(This essay was first written for Impact maagazine (India), then reproduced here) In my previous blog post, I argued that while there is a huge supply of inventory from publishers’ side, it will take a great deal of hard work and … Continue reading →

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Why Online Spends Won’t Grow Fast Enough & How to make it – Part 1 of 2

Posted on January 2, 2013 by Lkgupta

(This essay was first written for Impact Magazine (India), and then reproduced here) Last heard, the online medium in India had crossed radio in terms of ad spend, but still remained barely 5% of ad spends. There are a lot of … Continue reading →

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6 Steps to Tackle an Industry Malaise aka NDTV vs. TAM

Posted on August 2, 2012 by Lkgupta

The recent lawsuit brought by NDTV against Nielsen, Kantar and TAM opens up yet again the questions on quality and veracity of media data in India. For me this familiar issue is not about one TV channel and a research … Continue reading →

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Name and Shame, A New Media Game?

Posted on April 26, 2012 by Lkgupta

Interesting media development last week. A leading radio station started naming and shaming agencies and clients who hadn’t paid outstanding dues. They did this on air! During a drive of little less than 30 minutes, I heard their name and … Continue reading →

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I think I have Viral!

Posted on March 26, 2012 by Lkgupta

Today’s Share Your Thoughts session at office saw a lively discussion on what is commonly referred to as “Viral Marketing”. Opinions and examples flew thick and fast, and at the end we all agreed that it’s a good, but rare … Continue reading →

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Why Bollywood Will Never Give Us An Oscars Show

Posted on February 28, 2012 by Lkgupta

So, we’ve been watching the Oscars yesterday while the Filmfare awards and many other clones are still fresh in the memory. Going through my Twitter timeline, once more I’m hearing cries of why Bollywood can’t produce even half as good … Continue reading →

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