Tag Archives: Management

Are You an Ego Ostrich?

Posted on June 7, 2012 by Lkgupta

I guess everyone has heard that an ostrich’s eye is larger than its brain. What a bummer! Dumb animal. But wait! Maybe that’s what the dumb bird needs – bigger eyes, smaller brain. Wild life is tough and the ostrich … Continue reading →

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The Definitive Guide to Road Trips & Marketing

Posted on May 9, 2012 by Lkgupta

I like to think of every marketing project as a road-trip. The similarities are striking, and if you are a good road-tripper, you should ask yourself whether or not you do the same things for the success of your marketing … Continue reading →

Posted in Management, Marketing | Tagged , , , | 1 Comment

If You’re Joining Your First Job (And Even If You Aren’t)

Posted on April 18, 2012 by Lkgupta

This is the season when new management graduates start with new employers, carrying aspirations in their hearts and a spring in their step. Among them will be the leaders of tomorrow’s corporate India, possibly the front pagers of tomorrow. The … Continue reading →

Posted in Management | Tagged , | 2 Comments