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Tag Archives: Lessons
Is Jugaad Killing Innovation and Quality In Your Organisation?
During the superstorm Sandy in October 2012, a young lifeguard Dylan Smith rescued a dozen people in the Queens neighbourhood of New York by paddling from porch to porch with his surfboard, moving the helpless from imperiled spots amid swirling … Continue reading
Posted in Management, Marketing
Tagged Competitive advantage, Efficiency, innovation, Jugaad, Lessons, Marketing, Quality, Value Proposition
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Your 10-point way to evaluate agency creative
It amazes me that almost every marketing company has its recommended format for writing out great creative briefs, but none teaches its brand managers how to evaluate their agency’s work and give feedback at the time the creative outputs is … Continue reading
Posted in Advertising, Brand, Marketing
Tagged Advertising, Agency, Brand, Brief, Client, Creative, Lessons, Marketing, Value Proposition
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Do You Help First, Delegate Later?
Recently someone from our global HQ emailed us asking for some information. The ask was urgent but was quite rudimentary. The response of the recipient (let’s call her Anita) was to forward it to a colleague in another department. The … Continue reading
Posted in Management
Tagged Delegation, Efficiency, Help, HQ relationship, Lessons, Work
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