Tag Archives: innovation

Marketing is Product First, Marketing Second

Posted on April 28, 2013 by Lkgupta

How many times do we see advertising that make us want to watch them again and again, that draws out a chuckle from us, or become discussion points at the water cooler? Quite frequently. And how often do you come … Continue reading →

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The Envy Of Every Advertiser

Posted on March 17, 2013 by Lkgupta

It is said that the biggest enemy of a brand is the Brand Manager. The dream of every advertiser – brand and agency alike – is to create that everlasting legacy of the most memorable campaign that people will remember … Continue reading →

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Is Jugaad Killing Innovation and Quality In Your Organisation?

Posted on January 31, 2013 by Lkgupta

During the superstorm Sandy in October 2012, a young lifeguard Dylan Smith rescued a dozen people in the Queens neighbourhood of New York by paddling from porch to porch with his surfboard, moving the helpless from imperiled spots amid swirling … Continue reading →

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Why Bollywood Will Never Give Us An Oscars Show

Posted on February 28, 2012 by Lkgupta

So, we’ve been watching the Oscars yesterday while the Filmfare awards and many other clones are still fresh in the memory. Going through my Twitter timeline, once more I’m hearing cries of why Bollywood can’t produce even half as good … Continue reading →

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