Tag Archives: Digital

Why Online Spends Won’t Grow Fast Enough & How to make it – Part 2 of 2

Posted on January 4, 2013 by Lkgupta

(This essay was first written for Impact maagazine (India), then reproduced here) In my previous blog post, I argued that while there is a huge supply of inventory from publishers’ side, it will take a great deal of hard work and … Continue reading →

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A Brand New World – The New Question

Posted on March 28, 2012 by Lkgupta

We like to milk it! When change happens, when new things start happening in the market, what do we do? Most often we think, “How can we get a piece of that action? How can I use that opportunity to … Continue reading →

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