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Tag Archives: Consumer
How Ancient Human Habits Have Endured In Online Trends
I am often asked by my team members about how to visualize the future of online media, and therefore strategize better for digital marketing. This has a direct linkage to resource allocation and prioritisation in marketing planning. To be honest, … Continue reading
Posted in Advertising, Marketing
Tagged Advertising, Community, Consumer, Marketing, Social media, Video, YouTube
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Following The Youth Spirit
As news and views about Lance Armstrong’s doping confession came in a few weeks ago, I noted a different revelation unfolding on social media. Unlike many other athletes similarly caught out in the past, there was no all-round, unanimous castigation … Continue reading
Posted in Advertising, Brand, Marketing
Tagged Advertising, Brand, Community, Consumer, Marketing, Social media, Twitter, Youth
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It’s Mindset Driving Practices in CRM
The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic – Peter Drucker The buzz these days is about using Big Data in selling and marketing. Fair enough. With growing technology and … Continue reading
Posted in Marketing
Tagged Analytics, Big Data, Brand, Consumer, CRM, Insight, Loyalty, Marketing, Relationship Management, Segmentation, Value Proposition
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Marketing & Social Responsibility
The Delhi gang rape case and the ensuing debate have raised a hue and cry about how Indian movies are responsible for creating and corrupting a generation of testosterone-powered beasts. I think it is foolish, to say the least, to … Continue reading
Posted in Advertising, Brand, Marketing
Tagged Advertising, Brand, Community, Consumer, Marketing, Social responsibility, Value Proposition
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Sachin Tendulkar & The Marketer’s Dilemma
So, the biggest sporting icon India has seen, Sachin Tendulkar retires amidst paroxysms of debate, general chest-beating and expected showering of well-deserved encomiums. Being one of the most visible faces on television as brand ambassador for more than 15 brands, … Continue reading
Posted in Advertising, Brand, Marketing
Tagged Advertising, Bollywood, Celebrities, Consumer, Marketing, Value Proposition
1 Comment
Facebook Commerce, Killer of Facebook Community
I read with interest a report on Facebook in UK looking to grow online sales via brand pages. (see link at the bottom of this post) As I have maintained previously, unless consumer segments and their needs have changed drastically, … Continue reading
Have We Learned Slowdown Marketing?
The last decade-and-a-half have seen boom time for most product categories, and a number of companies rode the wave exceedingly well – telecom, mobile phones, durables, infrastructure, packaged goods, you name it. When consumers felt ebullient about their own future … Continue reading
Name and Shame, A New Media Game?
Interesting media development last week. A leading radio station started naming and shaming agencies and clients who hadn’t paid outstanding dues. They did this on air! During a drive of little less than 30 minutes, I heard their name and … Continue reading
Real Insight is Obvious, But Only Later
“We have taken insights from our local office, and we will run a 2-for-1 offer to gain market share.” “Our insight shows that the target audience likes to spend time with his family on weekends.” Too often these days, generalities … Continue reading
