Tag Archives: Competitive advantage

Marketing is Product First, Marketing Second

Posted on April 28, 2013 by Lkgupta

How many times do we see advertising that make us want to watch them again and again, that draws out a chuckle from us, or become discussion points at the water cooler? Quite frequently. And how often do you come … Continue reading →

0
Posted in Advertising, Brand, Marketing | Tagged , , , , , , | Comments Off

Is Jugaad Killing Innovation and Quality In Your Organisation?

Posted on January 31, 2013 by Lkgupta

During the superstorm Sandy in October 2012, a young lifeguard Dylan Smith rescued a dozen people in the Queens neighbourhood of New York by paddling from porch to porch with his surfboard, moving the helpless from imperiled spots amid swirling … Continue reading →

Posted in Management, Marketing | Tagged , , , , , , , | Comments Off

Real Insight is Obvious, But Only Later

Posted on March 6, 2012 by Lkgupta

“We have taken insights from our local office, and we will run a 2-for-1 offer to gain market share.” “Our insight shows that the target audience likes to spend time with his family on weekends.” Too often these days, generalities … Continue reading →

Posted in Marketing | Tagged , , , , | 3 Comments