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Tag Archives: Client
Your 10-point way to evaluate agency creative
It amazes me that almost every marketing company has its recommended format for writing out great creative briefs, but none teaches its brand managers how to evaluate their agency’s work and give feedback at the time the creative outputs is … Continue reading
Posted in Advertising, Brand, Marketing
Tagged Advertising, Agency, Brand, Brief, Client, Creative, Lessons, Marketing, Value Proposition
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The Retrospective Ad Brief – A Client’s Guide
Last week, we started a Share Your Thoughts session in our department. It’s simple – like in show-and-tell, every week one person from the team has to stand up and talk about something that impressed them or made them feel … Continue reading
