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Tag Archives: Bollywood
Sachin Tendulkar & The Marketer’s Dilemma
So, the biggest sporting icon India has seen, Sachin Tendulkar retires amidst paroxysms of debate, general chest-beating and expected showering of well-deserved encomiums. Being one of the most visible faces on television as brand ambassador for more than 15 brands, … Continue reading
Posted in Advertising, Brand, Marketing
Tagged Advertising, Bollywood, Celebrities, Consumer, Marketing, Value Proposition
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Why Bollywood Will Never Give Us An Oscars Show
So, we’ve been watching the Oscars yesterday while the Filmfare awards and many other clones are still fresh in the memory. Going through my Twitter timeline, once more I’m hearing cries of why Bollywood can’t produce even half as good … Continue reading
