Tag Archives: Agency

Democracy Is The Killer of Great Advertising

Posted on April 9, 2013 by Lkgupta

Warning: file_get_contents(http://feeds.delicious.com/v2/json/urlinfo/data?url=http%3A%2F%2Flkguptaspeak.com%2Ftag%2Fagency%2F) [function.file-get-contents]: failed to open stream: HTTP request failed! HTTP/1.1 502 Bad Gateway in /home/lkguptas/public_html/wp-content/plugins/digg-digg/include/dd-class.php on line 1745

A fortnight ago I wrote about how the Brand Manager could be the biggest enemy of the brand due to his temptation to do new things and veering away from consistency of proposition and execution. There is yet another enemy … Continue reading →

0
Posted in Advertising, Marketing | Tagged , , , | Comments Off

The Envy Of Every Advertiser

Posted on March 17, 2013 by Lkgupta

It is said that the biggest enemy of a brand is the Brand Manager. The dream of every advertiser – brand and agency alike – is to create that everlasting legacy of the most memorable campaign that people will remember … Continue reading →

Posted in Advertising, Brand, Marketing | Tagged , , , , , | 2 Comments

Your 10-point way to evaluate agency creative

Posted on December 20, 2012 by Lkgupta

It amazes me that almost every marketing company has its recommended format for writing out great creative briefs, but none teaches its brand managers how to evaluate their agency’s work and give feedback at the time the creative outputs is … Continue reading →

Posted in Advertising, Brand, Marketing | Tagged , , , , , , , , | 1 Comment

The Retrospective Ad Brief – A Client’s Guide

Posted on March 12, 2012 by Lkgupta

Last week, we started a Share Your Thoughts session in our department. It’s simple – like in show-and-tell, every week one person from the team has to stand up and talk about something that impressed them or made them feel … Continue reading →

Posted in Marketing | Tagged , , , , | 6 Comments