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Tag Archives: Advertising
Marketing is Product First, Marketing Second
How many times do we see advertising that make us want to watch them again and again, that draws out a chuckle from us, or become discussion points at the water cooler? Quite frequently. And how often do you come … Continue reading
Posted in Advertising, Brand, Marketing
Tagged Advertising, Brand, Competitive advantage, innovation, Marketing, Product, Value Proposition
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Democracy Is The Killer of Great Advertising
A fortnight ago I wrote about how the Brand Manager could be the biggest enemy of the brand due to his temptation to do new things and veering away from consistency of proposition and execution. There is yet another enemy … Continue reading
The Envy Of Every Advertiser
It is said that the biggest enemy of a brand is the Brand Manager. The dream of every advertiser – brand and agency alike – is to create that everlasting legacy of the most memorable campaign that people will remember … Continue reading
Posted in Advertising, Brand, Marketing
Tagged Advertising, Agency, Brand, innovation, Marketing, Value Proposition
2 Comments
How Ancient Human Habits Have Endured In Online Trends
I am often asked by my team members about how to visualize the future of online media, and therefore strategize better for digital marketing. This has a direct linkage to resource allocation and prioritisation in marketing planning. To be honest, … Continue reading
Posted in Advertising, Marketing
Tagged Advertising, Community, Consumer, Marketing, Social media, Video, YouTube
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Following The Youth Spirit
As news and views about Lance Armstrong’s doping confession came in a few weeks ago, I noted a different revelation unfolding on social media. Unlike many other athletes similarly caught out in the past, there was no all-round, unanimous castigation … Continue reading
Posted in Advertising, Brand, Marketing
Tagged Advertising, Brand, Community, Consumer, Marketing, Social media, Twitter, Youth
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Bring Back Joy In Promoting Sporting Events
I’m a bit flummoxed by promotional spots on TV for sporting events these days. If you watch the TV promotions for IPL or for, say an India-Australia or India-Pakistan cricket series, you’ll know what I mean. Star players are portrayed … Continue reading
Posted in Advertising, Brand, Marketing
Tagged Advertising, Brand, Marketing, Promotion, Sports, TV
1 Comment
Marketing & Social Responsibility
The Delhi gang rape case and the ensuing debate have raised a hue and cry about how Indian movies are responsible for creating and corrupting a generation of testosterone-powered beasts. I think it is foolish, to say the least, to … Continue reading
Posted in Advertising, Brand, Marketing
Tagged Advertising, Brand, Community, Consumer, Marketing, Social responsibility, Value Proposition
2 Comments
Sachin Tendulkar & The Marketer’s Dilemma
So, the biggest sporting icon India has seen, Sachin Tendulkar retires amidst paroxysms of debate, general chest-beating and expected showering of well-deserved encomiums. Being one of the most visible faces on television as brand ambassador for more than 15 brands, … Continue reading
Posted in Advertising, Brand, Marketing
Tagged Advertising, Bollywood, Celebrities, Consumer, Marketing, Value Proposition
1 Comment
