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Category Archives: Marketing
Marketing & Social Responsibility
The Delhi gang rape case and the ensuing debate have raised a hue and cry about how Indian movies are responsible for creating and corrupting a generation of testosterone-powered beasts. I think it is foolish, to say the least, to … Continue reading
Posted in Advertising, Brand, Marketing
Tagged Advertising, Brand, Community, Consumer, Marketing, Social responsibility, Value Proposition
2 Comments
Sachin Tendulkar & The Marketer’s Dilemma
So, the biggest sporting icon India has seen, Sachin Tendulkar retires amidst paroxysms of debate, general chest-beating and expected showering of well-deserved encomiums. Being one of the most visible faces on television as brand ambassador for more than 15 brands, … Continue reading
Posted in Advertising, Brand, Marketing
Tagged Advertising, Bollywood, Celebrities, Consumer, Marketing, Value Proposition
1 Comment
Your 10-point way to evaluate agency creative
It amazes me that almost every marketing company has its recommended format for writing out great creative briefs, but none teaches its brand managers how to evaluate their agency’s work and give feedback at the time the creative outputs is … Continue reading
Posted in Advertising, Brand, Marketing
Tagged Advertising, Agency, Brand, Brief, Client, Creative, Lessons, Marketing, Value Proposition
1 Comment
The Relevance of James Bond & Why the Sky Must Not Fall
After everything has been said about the new James Bond flick Skyfall, encomiums have been sung and disappointments expressed, let me cast my vote in favour of change. In favour of the marketing task of establishing and staying relevant for … Continue reading
6 Steps to Tackle an Industry Malaise aka NDTV vs. TAM
The recent lawsuit brought by NDTV against Nielsen, Kantar and TAM opens up yet again the questions on quality and veracity of media data in India. For me this familiar issue is not about one TV channel and a research … Continue reading
Marketers, Stop Whining!
Tough time, is it? Too much pressure of Sales numbers forcing you to compromise? CFO cutting your budgets and now you can’t do the marketing you planned for? And oh, HR is denying you new hiring since overheads are a … Continue reading
Have We Learned Slowdown Marketing?
The last decade-and-a-half have seen boom time for most product categories, and a number of companies rode the wave exceedingly well – telecom, mobile phones, durables, infrastructure, packaged goods, you name it. When consumers felt ebullient about their own future … Continue reading
Of Marketing and the Killing of Social Reforms
It is common knowledge in marketing that if you give people what they need you will create a successful product. The corollary is that most successful products will replace something else that was previously thought to be useful. Or, at … Continue reading
Posted in Marketing
Tagged Corporate Social Responsibility, CSR, Marketing, Social, Social media, Twitter
9 Comments
The Definitive Guide to Road Trips & Marketing
I like to think of every marketing project as a road-trip. The similarities are striking, and if you are a good road-tripper, you should ask yourself whether or not you do the same things for the success of your marketing … Continue reading
