Category Archives: Management

Is Jugaad Killing Innovation and Quality In Your Organisation?

Posted on January 31, 2013 by Lkgupta

During the superstorm Sandy in October 2012, a young lifeguard Dylan Smith rescued a dozen people in the Queens neighbourhood of New York by paddling from porch to porch with his surfboard, moving the helpless from imperiled spots amid swirling … Continue reading →

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Marketers, Stop Whining!

Posted on June 14, 2012 by Lkgupta

Tough time, is it? Too much pressure of Sales numbers forcing you to compromise? CFO cutting your budgets and now you can’t do the marketing you planned for? And oh, HR is denying you new hiring since overheads are a … Continue reading →

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Are You an Ego Ostrich?

Posted on June 7, 2012 by Lkgupta

I guess everyone has heard that an ostrich’s eye is larger than its brain. What a bummer! Dumb animal. But wait! Maybe that’s what the dumb bird needs – bigger eyes, smaller brain. Wild life is tough and the ostrich … Continue reading →

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The Definitive Guide to Road Trips & Marketing

Posted on May 9, 2012 by Lkgupta

I like to think of every marketing project as a road-trip. The similarities are striking, and if you are a good road-tripper, you should ask yourself whether or not you do the same things for the success of your marketing … Continue reading →

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If You’re Joining Your First Job (And Even If You Aren’t)

Posted on April 18, 2012 by Lkgupta

This is the season when new management graduates start with new employers, carrying aspirations in their hearts and a spring in their step. Among them will be the leaders of tomorrow’s corporate India, possibly the front pagers of tomorrow. The … Continue reading →

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Are You Truly No. 1?

Posted on April 4, 2012 by Lkgupta

“We must counter our competition’s price cut.” “We will wait to see their scheme offers, and we will make ours better.” “They’re spending money on hoardings. We have to do it too so that we don’t lose ground.” Etc. What are … Continue reading →

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A Brand New World – The New Question

Posted on March 28, 2012 by Lkgupta

We like to milk it! When change happens, when new things start happening in the market, what do we do? Most often we think, “How can we get a piece of that action? How can I use that opportunity to … Continue reading →

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Do You Help First, Delegate Later?

Posted on February 27, 2012 by Lkgupta

Recently someone from our global HQ emailed us asking for some information. The ask was urgent but was quite rudimentary. The response of the recipient (let’s call her Anita) was to forward it to a colleague in another department. The … Continue reading →

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