Monthly Archives: August 2012

6 Steps to Tackle an Industry Malaise aka NDTV vs. TAM

Posted on August 2, 2012 by Lkgupta

The recent lawsuit brought by NDTV against Nielsen, Kantar and TAM opens up yet again the questions on quality and veracity of media data in India. For me this familiar issue is not about one TV channel and a research … Continue reading →

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