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Monthly Archives: May 2012
Of Marketing and the Killing of Social Reforms
It is common knowledge in marketing that if you give people what they need you will create a successful product. The corollary is that most successful products will replace something else that was previously thought to be useful. Or, at … Continue reading
Posted in Marketing
Tagged Corporate Social Responsibility, CSR, Marketing, Social, Social media, Twitter
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The Definitive Guide to Road Trips & Marketing
I like to think of every marketing project as a road-trip. The similarities are striking, and if you are a good road-tripper, you should ask yourself whether or not you do the same things for the success of your marketing … Continue reading
