Monthly Archives: May 2012

Of Marketing and the Killing of Social Reforms

It is common knowledge in marketing that if you give people what they need you will create a successful product. The corollary is that most successful products will replace something else that was previously thought to be useful. Or, at … Continue reading

Posted in Marketing | Tagged , , , , , | 9 Comments

The Definitive Guide to Road Trips & Marketing

I like to think of every marketing project as a road-trip. The similarities are striking, and if you are a good road-tripper, you should ask yourself whether or not you do the same things for the success of your marketing … Continue reading

Posted in Management, Marketing | Tagged , , , | 1 Comment