Monthly Archives: April 2012

Price is the Enemy of Profit

Posted on April 29, 2012 by Lkgupta

The other day my Twitter friend Nimesh Shah (@Sarcatrist) and I had an interesting debate, as much as 140 characters per tweet would allow, about Facebook. The question: Will FB lose members if it starts charging money for membership? Therefore, … Continue reading →

Posted in Brand, Marketing | Tagged , , , , | 2 Comments

Name and Shame, A New Media Game?

Posted on April 26, 2012 by Lkgupta

Interesting media development last week. A leading radio station started naming and shaming agencies and clients who hadn’t paid outstanding dues. They did this on air! During a drive of little less than 30 minutes, I heard their name and … Continue reading →

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If You’re Joining Your First Job (And Even If You Aren’t)

Posted on April 18, 2012 by Lkgupta

This is the season when new management graduates start with new employers, carrying aspirations in their hearts and a spring in their step. Among them will be the leaders of tomorrow’s corporate India, possibly the front pagers of tomorrow. The … Continue reading →

Posted in Management | Tagged , | 2 Comments

Marketing the Most Amazing Restaurant in Delhi

Posted on April 16, 2012 by Lkgupta

Last weekend I had the opportunity to visit a most amazing restaurant. No, it wasn’t a swanky, latest in thing on the Delhi rich kids circuit. Nor was it a new must-go-to place in any of the 5-star hotels. It … Continue reading →

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Are You Truly No. 1?

Posted on April 4, 2012 by Lkgupta

“We must counter our competition’s price cut.” “We will wait to see their scheme offers, and we will make ours better.” “They’re spending money on hoardings. We have to do it too so that we don’t lose ground.” Etc. What are … Continue reading →

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Comparative Advertising: What If Your Competitor Vanished?

Posted on April 3, 2012 by Lkgupta

Recently we had a big debate in our offices regarding what to do about a competitor, a much smaller brand, which decided to name our brand and a particular sku in their press advertisements. What should we do? Complain to … Continue reading →

Posted in Marketing | Tagged , , , | 1 Comment